Women's Business Virtual Conference:


Join us for this free online event on October 23, 2020 from 10 AM - 12:30 PM EDT. Learn from female business leaders who have succeeded through resilience and adaptation.

Event Schedule | Friday, October 23, 2020 | 10:00 AM - 12:30 PM EDT

Time Presenter Activity
10:00-10:05 Howard Fulton Welcome statement, SCORE presentation and Intro of Sponsor/Emcee
10:05-10:10 Emcee Latanya Hughes Intro of Speaker
10:10-10:40 Chris Madsen | President/CEO, Mad 4 Marketing Guest Speaker
10:40-10:45 Emcee Latanya Hughes Thank you to Chris and Intro of Lisa
10:45-11:15 Lisa I Perez | President, HBL Resources, Inc. Guest Speaker
11:15-11:20 Emcee Latanya Hughes Thank you to Lisa and Intro of Aracelly
11:20-11:50 Aracelly Latino-Feliz | Founder & Director of Physical Therapy, The Movement Therapy Institute Guest Speaker
11:50-11:55 SCORE Comments Break Comments/Break
11:55-12:00 Emcee Latanya Hughes Intro of Panelists
12:00-12:25 SCORE Mentee Panel Panel discussion of Resilience when starting and growing a new business
12:25-12:30 Emcee Latanya Hughes Wrap Up

- Conference Speakers -

Christine Madsen

Christine Madsen - Founder & President, Mad 4 Marketing

Founder & President, Mad 4 Marketing

Christine Madsen is the founder and president of Mad 4 Marketing, an award-winning, integrated marketing and advertising firm established in 1992. Mad 4 Marketing supports clients ranging from entrepreneurial ventures to big business and specializes in effectively marketing products, services and organizations including: Las Olas Boulevard, Broward College, Broward Health, and BurgerFi.  Chris has participated in multiple leadership programs such as Leadership Broward and Florida, and has served as Chair of the Fort Lauderdale Chamber.

Meet Chris Madsen (Video)

Lisa I Perez

Lisa Perez - President HR, HBL Resources Inc.

President HR, HBL Resources Inc.

Lisa I. Perez is the President of human resources consulting firm, HBL Resources, Inc. which specializes in Improving Performance through Engagement. She brings over 25 years of HR experience and serves as a trusted advisor and consultant to small and large organizations including start-up Virgin Hotels, Miccosukee Resort and Gaming, Banesco USA, Goldman Properties, Brinks International and Best Buddies International to name a few.

Meet Lisa I. Perez (Video)

Aracelly Latino-Feliz

Dr. Aracelly Latino-Feliz - Founder, The Movement Therapy Institute

Founder, The Movement Therapy Institute

Aracelly Latino-Feliz is doctor of physical therapy and the founder of The Movement Therapy Institute, a holistic physical therapy practice in Davie. She specializes in orthopedic and sports rehabilitation. Her approach to healing includes psychology, nutrition, recovery, stress management strategies, meditation and movement with a strong emphasis in applied neuroscience.

Meet Aracelly Latino-Feliz (Video)


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