YaYa LeGrand had been running her wholesale, private-label wine distributor for several years when she realized she could use some professional insight to take it to the next level. So LeGrand attended a daylong marketing seminar hosted by SCORE's Miami chapter. She learned, for example, how companies like McDonald's and Apple make their brands stand out, how to use social media, and why consistent messaging is important. "I was able to get all that information in a few hours and at a low cost" she says.
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