Baby Otter Swim School made its first steps with their  five-day “Turn, Kick, Reach” program. In the early days, their instructors traveled to the home pools of their students. Then for many years, the company leased pool space to offer lessons.

In 2013, Baby Otter revised its business model. The company is poised for growth and is seeking to license its brand and swimming technique. “We want to move from managing a swim school to managing a licensing business,” Business Owners York and Bloom said. “We need to move to the next level.”

Bloom and York asked the Miami Herald for a Small Business Makeover, and the Herald brought in Broward SCORE, a nonprofit with volunteer counselors from the business community.


Read on to learn how Score helped.