Nonprofit Marketing & Storytelling -- The latest techniques! January 27, 2022, 6:00pm EST January 27, 2022, 7:30pm EST

In this webinar dedicated to philanthropy and nonprofit marketing, we’ll explore how branding, storytelling, and communications helps shape your brand mission and brand perception, and how it can help fuel your fundraising efforts.

You’ll learn:

  • What elements to consider when developing storytelling at three levels: Organizational, Identity, and Experiential.
  • How to communicate through values vs. figures.
  • How to define your Brand Narrative, Mission/Vision, and Elevator Pitch.
  • The stories your nonprofit needs to be telling.
  • Storytelling techniques and strategies that will improve your fundraising efforts. 

Fee: Free.

Presenters: Mari Naranjo & Simon Coulson

Mari Naranjo, Chief Dream Officer. 15+ years co-creating brands and marketing experiences with creative agencies, non-profits, and Fortune 500s, including YUM! Brands, Cisneros Fontanals Art Foundation, and Hispanic Unity of Florida. This, coupled with her education in Communications Arts at St. Thomas University and 8+ years in the entrepreneurial world, provides her with a fresh vision at the challenges of startups and small business owners. In her journey, Mari discovered the formula to make marketing simple, effective, and more accessible through heart, collaboration, and a dose of magic.

Simon has 25+ years of experience growing assets for individuals and companies in the financial and sustainability industries. As a three-time president’s club award winner Vice President at Fidelity Investments, and as an entrepreneur, Simon led multiple IPOS and RTOS through the Toronto stock exchange and TSX, as tools for opportunities for clients who use business as a force for good, while balancing purpose and profit.

Nonprofit Marketing & Storytelling -- The latest techniques!